Super Music Dhoom UK was founded by Shoaib Alam, a British Pakistani showbiz entrepreneur in 2014 to bring Pakistani music and theatre to the UK. Although the company was founded in 2014, it traces its legacy back decades to when Mr Alam was bringing Pakistan's legends including Ustad Nusrat Fateh Ali Khan to the UK.

Mr Alam is recognised as the pioneer of Pakistani concerts in large arena venues, bringing multiple year on year tours to the UK under his former 'Super Music Masti' brand.

Today Mr Alam is focused on bringing upcoming and rising Pakistani musicians to audiences in the UK.